A Question and Answer with visual artist and art director Jade Purple Brown ( @jadepurplebrown)
What does a busy morning look like for you?
I normally wake up around 5 am to spend a few hours catching up on freelance work and returning emails. After that, I'll write out a list of everything that needs to get accomplished for the day and then start doing my hair & makeup so I can head out to my full-time job. I work at Moroccanonoil as a Digital Designer. So, I hop on the train and head to the upper east side to be in the office around 9 am.
Are you listening to anyone good at the moment? Who’s on your musical playlist that we should check out?
Lately, I've been having Majiid Jordan and DVSN on repeat. You'll love them both if you're into alternative R&B.
How did you get started?
I went to school for fashion marketing and management because I originally wanted to pursue a career in styling. While I was in the program they taught us the basics of photoshop, illustrator & InDesign to create marketing materials, and I quickly fell in love. With the help of online tutorials, I started using the programs in my own time to create wacky designs. I slowly started to figure out that my true passion was graphic design and that I had a natural talent for it.
Who were some of your inspirations early on when you first started graphic design and illustrations?
I was really into experimental/psychedelic digital art when I first started. Artist & Designer, Leif Podhajsky were huge inspirations to me, as I used to work with dark yet punchy color palettes and incorporate organic patterns/textures similar to his work.
What are some of your responsibilities as an art director? Was that a natural progression for you as a graphic artist?
My main responsibility is coming up with visual concepts for still life and on-figure photography for digital platforms and ad campaigns. This includes working with a photographer and stylist to make sure that images are produced to reflect the concept of the shoot and that all objectives are filled. Design and art direction go hand and hand so it can be very natural to me.
What inspires you now?
70's interior designs, simple color blocking, and powerful women with grace & style.
What has been your favorite project to work on? Why?
I really enjoyed working with Toyota to create content for their social platforms. That was the first project that I felt like I was hired solely for my own personal style, which gave me the confidence to go crazy and not limit myself one bit.
How would you describe your personal style (fashion wise)?
Being comfortable is key to me. I love simple no fuss outfits that I can just put on and go. My everyday look normally consists of high waisted denim pants, a vintage t-shirt, big gold hoops, and a pair of comfy sneakers.
How would you describe your artistic style?
I love to create unexpected art that’s a visual feast for the eyes and explores different relationships between shape and color, and powerful women.
What do you think has made you unique amongst your contemporaries?
I think my dynamic use of color and texture and my abstract interpretations of women has really set me apart from the crowd.
Do you remember the first piece you created?
My dad actually has my first painting from preschool framed. It's an abstract watercolor piece with swirls of green and purple.
What’s your own personal motto?
"Create Your Own World" is something I always repeat to myself. It is a reminder that there are no limitations and that I can create the wold I want through hard work and consistency.
What’s empowering to you as a creative?
Knowing that I have the ability to bring something that's floating in my mind into existence is the most empowering thing. I'm constantly encouraged to keep experimenting and keep pushing my art forward.
What do you want people to take away from your designs/illustrations?
My number one goal is to encourage others to be more optimistic and free. I hope my work brings joy to each viewer, even if it is just for a few seconds.
What’s the thing you heard the most when you were starting out?
You can do anything if you put your mind to it.
Don't forget to check out JADEPURPLEBROWN.COM